Magnetic Fields festival stands out from other festivals for the creative and future-oriented community it espouses. Budweiser created a unique interactive and immersive experience zone that would promote their energy drink at the festival.

With a floor and front wall projection, the space showcased 5 distinct experiences. The keywords were flowing, colorful and energetic. Body movements, hand gestures and other parameters served as inputs to allow the audience to immerse in an abstract, upbeat world of color, form and motion.