2023 Mumbai, India / Interactive Installation
An interactive visual installation for Johnnie Walker’s product launch of AIR-INK.
project overview
Johnnie Walker collaborated with AIR-INK and Shilo Shiv Suleman to create a limited edition bottle design using ink made from air pollution. For their launch event, I was commissioned to develop a visual aesthetic to showcase this unique product.
Considering the theme, I took inspiration from ferrofluids. I worked on a real-time fluid simulation that the audience could interact with as a magnet would with ink. The interactive zone was an entry way to the main space, which we flanked with long, narrow LED displays. While working with this unique aspect ratio was challenging, it brought a fresh look to my work.
Credits
Visual and interaction design: Vinay Khare
Event and production agency: Swordfish Events
Experience agency: Mantis Shrimp Creative